Emerging medical research is now providing insight into the collective chemical and emotional changes taking place in our brains as a result of using social media. Many in the new field of neuroeconomics are concerned that a mobile-enabled, 'always-on' era of digital overload is resulting in serious long-term problems regarding learning, information exchange and personal relationships.

With reading perceived to be at an all-time low, advertising struggling to sustain its visibility, and attention spans regularly skipping from tweet to tweet, many organizations are beginning to have serious concerns about future-proofing their business in an age where in order to even remain visible requires investing in being amazing every day.

Hear how the common misperception that people don't have enough time is a myth, and how working with the ideas of readability, simplicity, quality and long-form attention span can not only allow you to stand for something, but also stand out in a sea of sameness.